Entrepreneur in Rhode Island brings a taste of Senegal to New England

Entrepreneur in Rhode Island brings a taste of Senegal to New England

October 27, 2020

Kassumay LLC is a company in Rhode Island that produces and sells nutritional fruit spreads made with hibiscus flowers grown in Senegal, West Africa. Agriculture is an important industry in Senegal where transforming produce is essential for storage and preservation. By creating spreads, jams, juices, and teas, families can make foods last. Founder and owner Bacary Diatta brought this tradition to market when he launched Kassumay and introduced delicious, nutritious hibiscus fruit spreads to New England. His products are sourced from the Casamance, the region in southern Senegal he calls home. Through Kassumay, Mr. Diatta hopes to empower women in these southern villages of Senegal by providing local employment and business opportunities as well as giving back part of his profits to help create resources such as schools, child care centers, hospitals and more.

Read the entire article at My Own Business Institute.

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