Our Mission

Our Mission

10 de noviembre de 2023


Kassumay celebrates our West African roots by bringing you products that embrace the region’s unique hibiscus flower. Food brings communities together and by enjoying Kassumay’s fruit spreads and drinks, we connect you with the vibrancy of African cultures and people.

Superfoods are natural foods with exceptional nutritional value. For 99% of them, they come from the plant world. They are known for containing a very high concentration of minerals, vitamins, trace elements, micronutrients, fiber, essential fatty acids and/or antioxidants in a small volume. Perfect for giving a good boost to your energy and immunity!

We share our love of natural superfood nutrition by producing nutrient-dense products that we enjoyed for generations, showing that good nutrition can be easy.

Kassumay brings wellness into your home while supporting empowerment and peace efforts for women and children in Senegal.

The benefits of Hibiscus:

Bissap (Hibiscus) has many unsuspected benefits. However, scientists have carried out research in this direction and are interested in the effects linked to the consumption of this drink. Thus, they discovered that this plant has several virtues.

First, consuming Bissap (Hibiscus) promotes digestion and helps drain the body of all accumulated impurities.

Bissap is known to have hypotensive properties. In fact, it helps fight hypertension by regulating blood pressure.

Then, the hibiscus flower is full of vitamins. Indeed, we find vitamin C, B2 and B3, as well as calcium and iron. It is therefore a drink that is good for the skin because the vitamins it contains promote the production of collagen and therefore slow down the aging of the skin.

In addition, this drink has analgesic properties. It is recommended for women during their menstrual cycle because it relaxes the uterine muscles.

Furthermore, it is an energy drink that continuously boosts your day in good conditions.

African Superfoods

African vegetables, beans, roots and fruits are a real concentrate of benefits. They have always been used to boost immune systems. Part of our mission is to promote African superfood ingredients. We believe that products made with these ingredients and ingredients sourced locally in the USA have a strong nutritional value to demonstrate and can constitute a serious alternative to what is already offered on the national market.

However, this alternative can only be serious if it respects the simple and basic criteria of a healthy and nourishing diet, which leads to the production of foods without additives, chemicals, or products derived from non-natural production. What we are clarifying here is that this alternative must lead us to have clean nutritional labels for all our products. (according to the FDA a clean label is a label that does not contain artificial flavor, natural flavor, chemical sweetener, or any other substance or products that is not a simple ingredient).

If we launched our business with the Hibiscus flower, it is important to note that we have many other African superfoods to promote on the USA market, and that gradually we will introduce them to the market in the appropriate product categories.

Here is a list of other well-known foods in Africa that we plan to introduce to the USA market.


This blue-green micro-algae is rich in 11 vitamins, 10 trace elements and phytonutrients. It also provides 55 to 70% vegetable proteins. One of its pigments would help stimulate the immune system and play a role in protection against viruses and cancer cells.


Bambara pea is a grain legume that is mainly grown by subsistence farmers in sub-Saharan Africa. This plant, whose pods grow underground, is extremely resistant and allows reasonable yields to be obtained even in drought conditions and on less fertile soils. It is rich in protein and methionine.


This South African plant does not contain theine and has the merit of being antioxidant and eliminates toxins. The icing on the cake is that rooibos tea detoxifies the liver and stabilizes free radicals. Rooibos contains very powerful antioxidants which help trap free radicals and their effects so that they do not damage the body's cells. This process is therefore useful in preventing the development of cancers, such as breast, colon, liver or skin cancer.


Rich in proteins, carbohydrates and lipids, this plant contains nearly ten minerals. It is mainly endowed with vitamins A, B1 and C. Fenugreek seed is considered to relieve pain, tonic, aids digestion, stimulates the immune system, helps with weight gain and many other effects.


Also called the “miracle tree”, moringa leaves contain vitamins A and C but also minerals such as calcium and potassium. It would help fight diabetes, hypertension, ulcers, or even protect the tissues of the kidneys, heart and liver. This superfood is consumed in sauce (using fresh leaves), in infusion (dried leaves) or incorporated into drinks or even dessert preparations (using moringa powder).


Sorghum is one of the most powerful antioxidants. A staple food in Africa and Asia, it resists heat and drought very well. In Africa, this grass is recommended to prevent gallstones. Free of gluten, this cereal is rich in many minerals, particularly iron, calcium, and phosphorus. Sorghum is also rich in carbohydrates, protein, and dietary fiber.


The baobab is an emblematic tree of Africa, which seduces the body and the taste buds. Indeed, the fruit of this tree is anti-inflammatory, rehydrating and antioxidant. It is also rich in calcium, vitamin C (6 times more than an orange) and potassium. Also known as “monkey bread”, it can be consumed in juice, in smoothies.


Cowpea is a plant with its seed and a bean. It is part of a variety of beans very common in Africa. Cowpea plays an important role in the diet on the continent, it is the largest legume crop in sub-Saharan Africa. It provides a lot of starch with high nutritional quality, is rich in carbohydrates and has a significant protein contribution (more than double that of most classic cereals). There are several recipes based on cowpea. Cowpea flour can also be used in the preparation of donuts, pancakes, or savory waffles.


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