Bacary Diatta is the founder and CEO of Kassumay LLC, a company that brings the , Hibiscus flower, a traditional African ingredient, to the US market. Their products include body-fracture Hibiscus sparkling drinks, Hibiscus juice, and Hibiscus fruit spread, all made with real and natural ingredients. Bacary is proud to highlight the vibrancy and culture of his community by sharing the ingredients he grew up with. He believes that the African product can compete in the US market if the quality is maintained. Bacary plans to use the funding to create a large inventory to supply distributors and retailers and aims to become one of the large corporations in the US for African products.
Bacary Diatta is a trailblazing flavor developer and the esteemed CEO of Kassumay LLC, a forward-thinking food and beverage manufacturing company nestled in the heart of Rhode Island. With a deep-rooted passion for flavor innovation and a commitment to community empowerment, Bacary has become a driving force in the culinary world, championing healthy living and cultural preservation.
Born and raised in Senegal, West Africa, Bacary's culinary journey began amidst his homeland's vibrant markets and bustling kitchens. Inspired by the rich tapestry of Senegalese cuisine and the nurturing flavors of its upbringing, he embarked on a quest to redefine traditional recipes for modern palates.
After pursuing studies in Food Science and Nutrition, Bacary ventured to the United States, merging his expertise with his entrepreneurial spirit to establish Kassumay LLC in 2010. From its humble beginnings, the company has flourished under Bacary's visionary leadership, becoming synonymous with wholesome, nutritious products that celebrate the diverse flavors of Africa.
At Kassumay, Bacary's commitment to health and wellness is evident in every product, as he meticulously selects only the finest, sustainably sourced ingredients to craft delicious offerings that nourish both body and soul. Each creation reflects Bacary's unwavering dedication to quality and authenticity, from exotic spice blends to refreshing beverages.
Yet, Bacary's impact extends far beyond the confines of his factory walls. Driven by a deep sense of responsibility to his homeland, he has spearheaded numerous initiatives to uplift communities in Senegal, from supporting local farmers to providing access to clean water and education.
Through Kassumay's Community Development Program, Bacary has empowered countless individuals to build brighter futures for themselves and their families, fostering economic growth and social cohesion across Senegal. His unwavering commitment to community involvement serves as a beacon of hope and inspiration for aspiring entrepreneurs around the globe.
As Bacary continues to push the boundaries of flavor innovation and social responsibility, his legacy as a pioneer in the food industry grows ever stronger. With each wholesome product and community-driven initiative, he proves that dedication to health, culture, and community can truly change the world, one delicious bite at a time.