Innovation, Leadership & Hibiscus Wellness Immunity Boosting Natural Healthy Plant-Based Hibiscus Beverages
Optimized with Immunity-Boosting Natural, Healthy Plant-Based Hibiscus Beverages
Bacary Diatta is the founder and CEO of Kassumay LLC, a Rhode Island-based beverage manufacturing company bringing the power of hibiscus, a globally respected botanical, to the U.S. market through a line of Immunity Boosting Natural Healthy Plant-Based Hibiscus Beverages. Inspired by his cultural roots yet driven by scientific innovation, Bacary has transformed a simple, traditional ingredient from Senegal into a modern, wellness-focused beverage brand formulated for today’s health-conscious consumer.
Kassumay’s portfolio includes hibiscus sparkling beverages and botanical hibiscus juices, all crafted using clean-label, plant-based ingredients. Through rigorous research, formulation, and innovation, Bacary has brought the authentic taste of hibiscus from his childhood into high-quality Immunity Boosting Natural Healthy Plant-Based Hibiscus Beverages produced entirely in the United States.
More than creating beverages, Bacary is on a mission to showcase the vibrancy, richness, and authenticity of the Casamance region while proving that culturally inspired, African-origin products can compete and excel on the global stage when quality and innovation lead the way. His long-term vision includes expanding Kassumay’s manufacturing capacity, building national distribution, and establishing the company as one of the leading U.S. corporations specializing in plant-based hibiscus wellness products.
Bacary Diatta is a pioneering beverage innovator and the CEO of Kassumay LLC, a modern food and beverage manufacturing company rooted in cultural heritage and powered by scientific formulation. Based in Rhode Island, Kassumay is recognized for its line of Immunity-Boosting Natural Healthy Plant-Based Hibiscus Beverages, which merge ancestral West African wisdom with contemporary wellness trends.
Born and raised in Senegal, Bacary’s early life was shaped by the vibrant markets, botanical traditions, and culinary diversity of the Casamance region. Exposure to natural ingredients and plant-based wellness rituals laid the foundation for his future work in hibiscus beverage innovation. Motivated by his upbringing, he pursued studies in food science, nutrition, and agricultural development, building a deep understanding of plant-based functionality, natural ingredients, and sustainable sourcing.
After arriving in the United States, Bacary combined his heritage with modern beverage science to establish Kassumay LLC. Since its founding, he has led the company with a clear vision: to transform hibiscus into a category-defining functional beverage through research, innovation, and clean-label production practices. Under his leadership, Kassumay evolved from a small startup into a forward-thinking manufacturer creating Immunity Boosting Natural Healthy Plant-Based Hibiscus Beverages that deliver modern wellness benefits while staying true to cultural authenticity.
Beyond business, Bacary is passionately committed to community development and empowerment. Through long-standing partnerships with women farmers and agricultural cooperatives in Senegal, he supports economic opportunity, sustainable farming, and social impact. His dedication to ethical sourcing and community upliftment reflects Kassumay’s purpose: using beverages as a bridge between cultures, communities, and generations.
As Kassumay grows, Bacary continues to push the boundaries of hibiscus innovation, proving that authenticity, science, and culture can come together to create products that improve health and uplift communities. With every bottle of his Immunity Boosting Natural Healthy Plant-Based Hibiscus Beverages, he shares the heritage of Casamance while driving the future of the plant-based beverage industry in the United States.